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When we look in the mirror, we want to see someone who helps make the world a better place. So we’ve made a point of supporting others in three ways that are especially meaningful to us.


Foster care families

As a family-owned business, families are top of mind. And because our founder and his wife are foster parents, foster kids and families have a special place in our hearts. That’s why we donate a portion of proceeds from each mirror we sell to the Better Together fund, which helps purchase luggage, new clothes, personal hygiene products, and comfort items for kids entering foster care and financially supports West Michigan foster care agencies and families.


Habitat for Humanity Restores

Every year, we’re proud to give thousands of our mirrors a home by donating them through Habitat for Humanity’s Restores. It’s a simple way to brighten the lives of new homeowners who are building a better future under their own roof.


In the big picture, our community is much wider than West Michigan—we’re all citizens of Planet Earth. And to take good care of our home, we take sustainability seriously. In a world of fast fashion and throwaway products, we’re committed to reducing waste by making products that last for years or even decades. We’re also on a mission to reduce the amount of waste created by our packaging. Look for the “100% Recyclable Packaging” icon on many of our products, and please help us by doing your part!

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